elarcadenoe
Based in sunny Madrid, Spain

Sound mind, sound body retreat

Every time we push ourselves we are happier

As part of the launch of a new collection of Asics trainers called Nagare, which focuses on women's mental wellbeing, a digital action was carried out to reinforce the brand's values (Anima Sana In Corpore Sano) and its international positioning.

As part of this launch, the website Asics Sound Mind, Sound Body Retreat was created, which proposes to its users that they disconnect through movement to free their mind, with videos that teach how to take care of themselves or with which they can do a complete body and mind routine. I was in charge of designing this responsive landing page, following ASICS brand guidelines.

The launch of this campaign took place in November 2011.

Position

UX Designer

Year

2021

Client

Asics

Work

UX Design
UP