Sound mind, sound body retreat
Every time we push ourselves we are happier
As part of the launch of a new collection of Asics trainers called Nagare, which focuses on women's mental wellbeing, a digital action was carried out to reinforce the brand's values (Anima Sana In Corpore Sano) and its international positioning.
As part of this launch, the website Asics Sound Mind, Sound Body Retreat was created, which proposes to its users that they disconnect through movement to free their mind, with videos that teach how to take care of themselves or with which they can do a complete body and mind routine. I was in charge of designing this responsive landing page, following ASICS brand guidelines.
The launch of this campaign took place in November 2011.